Graphis Award <Platinum Winner>, New Talent Annual 2018
Rebrand Caterpillar company brand identity. The design should be consist across applications.
Embracing new challenge within the company to brand identityis the good way to change the persepctive of people. Caterpillar will collaborate with NASA company to develop their technological advantages. People will no longer think Caterpillar is an old style company.
E3 Game Event(Brand Desing)
Rebrand E3 Game event. The design should be consist across applications.
E3 provides the biggest game event to game customers in an interactive environment with an effective voice. Helping them feel energized and be making socially networking.
How design can facilitate communication between people, Design can improve existing communication skills
Communication brand and products <A place to facilitate communication, Connectivity app, Conversation tools>
String Transportation(Book Design)
Create a conference and design a promotional book . The conference are open to many creative minds such as engineer, scientist, and designers.
This is a book for a string transportation conference, which is the speediest in the world. For this book, some powerful colors are used to symbolize energetic transportation. Also, the design style reminds people of a blueprint because it is important to structural design. The blue bar across the spreadalso makes more energenic and poweful vibe by resembling the transportation moving so fast across the spread.
Nespresso Clock(Package Design)
Graphis Award <Gold Winner>, New Talent Annual 2017
Choose an existing brand and design a clock and package for the store.
This is a clock for the Nespresso coffee store. The reason why I decided to design this flower shape clock is because I always thought the aroma of the coffee resembles a fragrant flower. I aimed to express the energetic and positive vibes i always got from the store by using different colors of capsules.
Design a new brand line and packaging. The design must consider the aesthetic of Fifty while exploring new possibilities in order to expand its target audience.
/FIFTY is initiating a new way to structure donation-based companies by equally balancing philanthropy and autonomy. In Cameroon, /FIFTY is working with both rural and urban communities. Hand made products are distributed at a Manhattan store and all proceeds go back to the Cameroon which is artist's country. We build partnerships, broaden communities, and strengthen economies. This is sub-brand Care, Learn, Wear and Wash.
Hyundai is sponsoring a TDS project on their new luxury brand -Genesis. Explore the use of advertising and environments to build equity in the brand enable consumers to build a relationship with Genesis in a new way.<Hyundai Sponsored Project>
Our brand is built upon the pursuit of a dignified lifestyle. Through reimagining of our Korean heritage and traditions, GENESIS aims to expound timelessness of a dignified person's experience.